We booked 6 rooms for our group and it turned out to be an incredible bargain for about USD11 a night per room.
The bed is one of the best I've slept on, room had all the essentials, toilet was nice, staff though not well versed in English were really helpful. The location was in a local area that was far from touristy and generally quiet. Great cheap satay nearby at a ridiculously cheap 12cents/stick. It took us about 30 mins to get into the more touristy areas. I felt safe while in the hotel but I wouldn't go out exploring late at night because it's not well lit until you reach the main road about 300m later.
To be honest, this hotel makes a lot of sense because it's great value and when in Bali, you would already probably have hired a car with driver (or a motorbike) so travelling a little further doesn't really make a lotof difference. In fact, the location of this hotel is more central than Kuta if your purpose is to explore beyond South Bali.
Some things could be better, like the WiFi signal which was weak, the hotel restaurant could be cleaner (but the rooms were spotless). Late night food options are limited to a 24hr MacDonald's and KFC nearby but with Go-Jek(food delivery app), you could potentially get cheaper and better local food.
All in all, a wonderful stay. However,if your purpose in Bali is to be partying, this place is not for you because of the location.